Our Ethics Assessment Tool

Choosing a partner or project is crucial to Here I Am’s mission to build a more equitable and inclusive society. We are proud to work with organisations and projects that create meaningful and positive impact.

Given the grim revelation that large, well-known agencies including Stagwell have been polishing the image of genocide (follow the brilliant Zoe Scaman and The Drum for updates on this), it’s more important than ever to ensure partnership decisions are made on the right factors - and made together as a team.

Our Ethics Assessment can help you decide if a partner or project is a good fit. It’s a practical framework designed to evaluate potential partners or projects against clear criteria.

  • ⛔ Starts with automatic exclusions including genocide, labour exploitation, surveillance and capitalism.
  • 📈 Scores projects across areas like systemic impact, involvement of affected communities, and whether the work would legitimise harm or drive positive change
  • 🚦Produces a clear outcome: ✅ Accept | ⚠ Conditional | ⛔ Decline

We encourage teams to complete it together, take the time to ensure you are using accurate information, and use the output as a guide, not a hard go / no go rule.

Some projects - like polishing the image of genocide - are a clear red line and easy to rule out. But others are murkier, harder to unpack. That’s where this tool can help: guiding discussion, weighing concerns against potential positive outcomes, and giving teams a structured and collaborative way to decide together.

So, if you don't already have an ethical assessment framework - take ours!

And, if you have any questions on how to use it, or ideas for making it better, please do let us know.