/Launch

Successful product and service launch strategies

We plan and execute launches that ensure your product or service makes the impact it deserves. Our launches are tailored to not only reach the intended audience but to resonate deeply, fostering meaningful connections and driving sustained engagement. Whether it's launching a digital tool in an underserved market or an AI service in a high-tech industry, we ensure your offering is positioned for success and growth.

How we help

We believe a launch is more than a mere event; it is a strategic entry into the market. Below is a list of elements we often incorporate into our launch plans. These steps reflect our comprehensive approach to deliver maximum impact and long-term sustainability:

  • Market analysis
    Comprehensive evaluation to understand the ecosystem and the competitive landscape.
  • Target audience identification
    Pinpointing and understanding the needs and wants of the intended audience.
  • Messaging strategy
    Crafting clear and compelling narratives that articulate the value proposition effectively.
  • Go-to-market plan
    An actionable roadmap detailing the launch phases and marketing tactics.
  • Stakeholder engagement
    Building and nurturing relationships with key stakeholders and influencers.
  • Pilot testing
    Implementing trial runs to gather feedback and refine the product or service.
  • Risk management strategy
    Identifying potential risks and developing mitigation plans.
  • Post-launch monitoring and support
    Ongoing monitoring to make necessary adjustments and provide continuous support.

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The team are among the most passionate, innovative and forward-thinking problem solvers in the industry. It has been among my most rewarding professional experiences to work closely together, committed to creating truly people centred digital tools that are relevant and life changing for the most vulnerable populations.

Laura Tashjian, Senior Technical Advisor, Gender in Emergencies, CARE International