Qualitative research services

We deliver qualitative research that resonates with real-world contexts. Our work spans various aspects, each tailored to meet specific needs and foster positive outcomes. Here’s an array of what we can do — although it's not exhaustive, it highlights our key areas of expertise:

• Conduct in-depth interviews to capture detailed personal stories.
• Facilitate focus groups to engage collective community wisdom.
• Perform ethnographic studies to observe and analyse daily interactions.
• Implement participatory action research, involving communities in the study.
• Develop case studies illustrating community challenges and strengths.
• Analyse social narratives to understand underlying patterns and trends.
• Design mixed-method approaches for comprehensive understanding.
• Employ grounded theory to interpret data through systematic analysis.
• Utilise thematic analysis for identifying recurring motifs and themes.
• Engage in contextual inquiry to adapt findings to specific environments.
• Create user journey maps that reflect lived experiences.
• Lead co-creation workshops to build community-owned solutions.