Problem framing: defining the problem to reveal opportunities
We unravel complex challenges by clearly defining the problem space. Our approach ensures deep understanding of the problem and those for whom the problem exists, clarity of the wider context, and a shared vision for potential pathways forward. This approach builds a robust understanding of the varied factors at play, laying the groundwork for effective strategies.
How we help
We focus on establishing a clear problem framing process, aligning teams and stakeholders towards a shared understanding. This includes:
- Identifying and mapping real audience needs
Pinpointing the true needs of affected communities through qualitative research. - Deep contextual analysis
Understanding the broader landscape influencing the problem. - Barrier mapping
to include identification of emotional, physical and systematic barriers - Crafting clear problem statements
Creating precise and actionable problem definitions for ideation to springboard from. - Stakeholder workshops
Engaging collaboratively to enhance problem understanding. - Impact mapping
Linking problem understanding to potential outcomes and impacts. - Prioritisation frameworks
Focusing on the most pressing aspects to address. - Synthesising insights
Combining data and perspectives into cohesive understanding. - Vision alignment
Ensuring all parties share a common vision and objectives. - Defining scope and boundaries
Clarifying what's in and out of scope to refine focus and work towards realistic goals
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It has a been a really insightful experience bringing to life this really impactful product while having the youth people who are the target audience define each and every feature.
Telewa Furaha, Senior Product & Programme Manager at Girl Effect