/User needs mapping

User needs analysis and mapping services

We delve into user needs to create solutions that fit real-world scenarios. Our approach ensures that the services and products developed truly meet user expectations, especially in challenging contexts. With a balance of human empathy and data-driven insights, our methodology is designed to uncover genuine user requirements and align them with achievable outcomes.

How we help

We identify and prioritise user needs to drive impactful solutions. This isn't an exhaustive list, but it highlights the core areas where our expertise makes a significant difference:

  • Conduct in-depth user research and interviews to gather insights.
  • Analyse user behaviour through data analytics and observation.
  • Develop user personas to represent key audience segments.
  • Map customer journeys to identify pain points and opportunities.
  • Synthesise data to create actionable insights and strategies.
  • Collaborate with stakeholders to ensure alignment and shared understanding.
  • Utilise participatory design methods to co-create solutions with users.
  • Prioritise user needs according to impact and feasibility.
  • Facilitate workshops to engage diverse perspectives and refine outcomes.
  • Create detailed user maps and diagrams to visualise findings.
  • Align user needs with business objectives for strategic coherence.
  • Incorporate ethical considerations and user safety into all findings.
  • Develop iterative processes for continual feedback and improvement.
  • Ensure inclusivity by addressing the needs of marginalised groups.
  • Provide evidence-based recommendations for decision-making.

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It has a been a really insightful experience bringing to life this really impactful product while having the youth people who are the target audience define each and every feature.

Telewa Furaha, Senior Product & Programme Manager at Girl Effect