/Service Design

Unlocking customer insights through service design

We transform services by focusing on human experiences and operational excellence. Our approach aligns with organisational goals and real user needs, ensuring sustainable impact across diverse environments. By redefining service touchpoints and optimising user interactions, we cater to both today’s challenges and tomorrow’s possibilities.

How we help

We create end-to-end service experiences that drive meaningful change. The following list provides insight into the comprehensive aspects of our service design process, highlighting where we excel and innovate:

  • User Journey Mapping
    Visualising and understanding the entire user journey to enhance every interaction.
  • Stakeholder Workshops
    Engaging diverse perspectives to co-create inclusive solutions.
  • Touchpoint Analysis
    Identifying and refining every point of interaction between services and users.
  • Multi-Channel Strategy
    Ensuring consistent and seamless experiences across all platforms.
  • Service Blueprinting
    Crafting detailed service blueprints to align cross-functional teams and processes.
  • Value Proposition Design
    Defining compelling value propositions that resonate with users.
  • People-Centred Innovation
    Developing solutions grounded in genuine user needs and aspirations.
  • Operational Alignment
    Streamlining processes to reduce inefficiencies and enhance service delivery.
  • Brand Experience Integration
    Harmonising service design with brand touchpoints for a coherent user experience.
  • Ethical Service Evaluation
    Employing ethical considerations in evaluating service performance and impact.
  • Scalable Solutions
    Designing services with scalability and adaptability in mind.
  • Sustainability Focus
    Integrating sustainable practices to ensure long-term service viability.
  • Participatory Design Workshops
    Facilitating collaborative design sessions with communities and stakeholders.
  • Feedback Loops
    Establishing continuous feedback mechanisms for service improvement.
  • Prototyping and Iteration
    Rapid prototyping to refine services through iterative testing.

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The HIA team are incredible at what they do — facilitators are so practised, thorough with the framework and have the ability to quite quickly develop an understanding of the problem at hand and be able to nudge, push, provoke as and when required. It's something I am in absolute awe of. Thank you for all that you do!

Girl Effect India Team